Setting the mood with carefully curated beach-town Mexico sounds will drive customer loyalty and franchisee profits.

LAS VEGAS – Ori’Zaba’s knows what brings customers in the doors is its scratch-made, fresh Mexican food. But it hopes to make dining or picking up at one of its locations even more appealing with new, tailored playlists to complete the faraway, Old World Mexican experience and further the brand essence.

Using the popular Soundtrack Your Brand® solution, Ori’Zaba’s will continuously build playl…..